Brand launches out of the box and into the wild

Jun 29 2017

Marketing campaigns have traditionally followed a ‘push’ model of communication; speaking to audiences instead of pulling people in with storytelling, conversations and by addressing contemporary needs and interests. Savvy marketers of today however understand that the goal is to involve customers in deeper, more sustained relationships with the product or brand they are seeking engagement with.

“We hold audiences captive in some of the wildest destinations in Africa where they develop emotional connections. Guests feel they’re part of an exclusive community– there is no danger of them tuning out. A 5-star Grand Safari in Africa is an effective strategy for launching a product and placing it in the hands of potential early adopters,” says Adventure Extraordinaire, Peter Hayward of Hayward’s Grand Safari Company.

If brand launches, inspired brand leadership, a great work culture, clear vision, effective communications, ongoing professional development, exceptional customer service, long term strategic planning, adapting to change and team harmony are not part of your business strategy for 2017 going into 2018, they should be.

From the Cradle of Mankind to the Waterberg or the Kruger, from the Kalahari to the Okavango Delta to the Namib Desert, Hayward’s provides a mesmerising expeditions into unknown territories for only the very best 5-Star brand launch, staff conference, sales seminar or motivational staff team build deserving recognition.

During the day, corporate business is conducted in white safari tents outfitted in latest communications technology. Breakaways range from early morning expeditions to track rhino on foot with a safari guide to spectacular sunsets on a hot air balloon ride or helicopter tours deeper into the wilderness reserves of camp locations that inspire, entertain and keep conversations flowing; your only other neighbours being Africa’s Big 5 and all the fauna ranging down to the Little 5.

“Very few people, even industry stalwarts such as the CEO or Chairmen of the board have sat under the expansive night sky and observed the spectacular magnificence of the full stretch of the Milky Way while an elephant munches nearby on a Marula tree, so close you can hear his stomach rumble,” says Peter.

Cultural engagement with themed evenings of traditional trader’s camps, astronomy experts, ecological movers and shakers and world class speakers and teachers provide a backdrop to education, communication, interactive dynamics and multi-layered engagement; all set within luxury of whiskey and gin tasting, 5-course dinners and interpersonal interactions.

“Incentivising your audience engagement is a multi-dimensional encounter when you are in pristine wilderness areas. The dichotomy of world class luxury and issues surrounding bio and cultural diversity, and the lessons that can be learned there not only open doors for richer engagement, they create memories and an invitation to reach further and deeper in the individual’s own life,” says Peter. “It profoundly changes people’s business mindset forever.”

Brand marketers, event and conference organisers, personal assistants and strategic corporate facilitators interested in exploring and recreating memorable brand launches and corporate conferences are invited to experience just some of the tastes, sights, smells and ambience of an opulent, authentic African safari camp at Hayward’s Grand Safari Company’s headquarters, located in Gauteng’s Dinokeng Big 5 Game Reserve, situated just 40 minutes north of Pretoria.

To discuss your next event, meeting or sales incentive in South Africa or across Africa’s wealth of opportunities, contact Peter Hayward & Celia du Preez on:

Local – Tel: 0861 732 583

International – Tel: +27 12 808 0442

Cell: +27 83 600 4453

To arrange your site visit to Hayward’s Grand Safari Company Head Quarters, Bobbejaansberg Private Nature Reserve, Boekenhoutskloof, Gauteng, South Africa Email them at: info@haywardsafaris.com

Like Haywards Grand Safari Company on Facebook @haywardsafaris and follow us on Twitter @haywardsafaris.

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