I need a few questions answered and perhaps you would be so kind as to help me?
In your opinion what’s our Unique Selling Point…?
Is it the two hundred glamping beds we offer? Or is it our mobility and ability to set up camp where it’s needed? Or better still, perhaps it’s the fact we do one private event at a time, never mixing groups?
It’s a question for sure – and we all need to ask this now and again. What truly sets us apart from other operators, if at all – or are we in the end all just the same? A “tent is a tent” right, like a safari lodge is a safari lodge?
The scenario is the same. The platform we all work off is a vast landscape called Africa. From her resources we get everything we need to provide a safari service – from an incredible array of wildlife on our doorstep, to trucks and diesel, people, food and equipment supplies. So what do we have that other tented operators don’t have? Or what do they have that we don’t have? Where is the USP really? How do our clients distinguish this clearly? How do our supporting agents make that critical call when they have a client with high expectations? Is it just about price at the end of the day? A myriad of relentless questions for which I do apologize, but these are questions you as a specialist in your field, no doubt ask yourself many a time too I’m sure.
It doesn’t take much to step into WallMart’s Makro with a fat chequebook and buy a few truckloads of tents and camping gear. I’ve seen this happen a few times over the last decade or two. Pop up tented camps have been all the rage, but often times they have not been the ideal solution. I suppose it’s a question of hospitality professionalism?
Just recently we became a solution for an esteemed agent who had split their group of two hundred American clients up into five different game lodges within a private game reserve bordering the Kruger National Park. The client desperately wanted their guests to dine in splendour together on the last night of their 5 day safari in Africa. A very simple request and one we were happy to fulfil by taking in our full safari dining configuration in close proximity to the end of their safari celebration together as a group for the last evening, in style. So being a safari event solution certainly ranks high on my list of USP’s.
What’s your final thoughts on this?
Take a peek at some of the letters we’ve had from our clients recently before taking a moment to send me your most valued response.
It’s been great bouncing a few pertinent questions off to you – Click here to share some USP ideas with me.
Thank you once again for your time and I look forward to hearing from you.